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Ultimate Guide to increasing occupancy rates on short term rentals

How do you increase occupancy rate on short term rentals?

Linda Martin
Linda Martin
Jun 17, 2024
5min read
There are several ways to increase occupancy rate on short term rentals:

Optimise your listing:
Make sure your listing is clear, accurate, and well-photographed. High-quality photos and a detailed description can help attract more guests.

Price competitively:
Research the prices of similar rentals in the area and adjust your prices accordingly.
Keep in mind that a lower price may attract more guests, but it can also lower your profit.

Be responsive:
Respond quickly to inquiries and bookings to show potential guests that you are reliable and professional.

Utilise online platforms:
List your rental on as many vacation rental websites as possible, such as Airbnb, Booking.com, and VRBO.

Marketing:
Use social media and email marketing to promote your rental to a wider audience.

Direct Bookings: Consistently offer discounts and deals to repeat guests or for longer stays. Every direct booking you get saves you 18%.

Networking:
Building relationships with nearby hotels, vacation rental managers, and property managers can help bring more business your way.

Review management:
Encourage guests to leave reviews on your listing and respond to any negative feedback in a professional manner. We for instance have over 100+ reviews with a rating system of 4.8/5.

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